Our Origin
A brand born from fire, built for the process.
🔥 Our Origin
Roanhorse wasn’t born in a boardroom. It was forged in silence, struggle, and sacred transformation.
What started as a simple idea—quality clothing—became a personal rebellion: against plastic-filled fashion, against fake strength, against living out of alignment.
Our founder, David Roanhorse, walked through fire—leaving toxic love, escaping the performance trap, facing God, rebuilding body and soul.
He didn’t want to just sell clothes. He wanted to build a brand that matched his conviction: Live clean. Train hard. Walk in truth.
Roanhorse was his covenant. Now it can be yours too.
Our Ethos
The body is a temple. Our clothes should honor that.
Truth is the new luxury. We make things that last.
Plastic belongs in the past. We use premium merino wool—renewable, breathable, powerful.
Masculinity can be holy. You can be both strong and surrendered.
Clothing is not decoration. It’s a daily tool for becoming who you are.
For Men in Transformation
ROANHORSE is for the man in process. The one leaving comfort behind. Training for something bigger. Learning to walk with presence, not pressure.
This is more than a fit. More than a fabric. It’s a reminder. A signal. A covering.
You don’t need another logo. You need armor that aligns with your spirit
Our Covenant“We don’t just design for the body. We design for the becoming.”
Product Truth
Using Fibers from God.
Moving towards Plastic-free. No synthetics. No compromises.
Designed in alignment with earth, function, and presence
Built for training, travel, and quiet transformation
Join the Movement
ROANHORSE isn’t just a brand. It’s a becoming.Clothe yourself like a man who knows who he is.
We’re not just making clothing. We’re creating warriors.
On the Navajo reservation, sports weren’t just an outlet—they were survival. Team sports gave me a home, a sense of belonging, and the fire to pursue something greater. They built my body, sharpened my mind, and gave me the relentless drive to rise—on and off the field.
Our company is born from that same fire. We design sustainable, high-performance essentials—starting with underwear—that move with strength, style, and purpose. Our pieces are made to fit real bodies and real lives.
But this is bigger than clothing. We’re here to equip the next generation of Native athletes with the gear, confidence, and support they need to become warriors in every arena—sport, school, and life.
No more being left behind. No more being underestimated.
This is where the next era of champions begins.
WHERE I COME FROM
I’m Diné—Navajo. And the truth isn’t pretty.
I come from a people who have survived centuries of removal, lies, and forced erasure.
The U.S. government tried to break us—first by marching our ancestors across hundreds of miles in the Long Walk, then by taking our language, our kids, our land, and our identity.
But we’re still here.
The Navajo Nation is one of the largest Indigenous tribes in the U.S.—but don’t let that fool you.
We’ve been left behind.
Our communities face third-world conditions inside a first-world country:
This isn’t history—it’s happening now.
And it’s fucked up.
But we don’t sit in pity. We rise.
Our people are artists, fighters, builders, and protectors of sacred things.
I carry that legacy with me in everything I build.
Roanhorse isn’t just a name—it’s a reclamation.
A reminder that I come from survivors.
And that I’m not here to play it safe.
I’m here to build something rooted in truth.